Search Engine Marketing – SEO and PPC management - DoclerWeb

The Search Engine Marketing (SEM) service of Doclerweb

Number of searches on the Google search engine

Number of searches on the Google search engine

The use of web search engines forms an integral part of the internet usage patterns of web users; and therefore the inclusion in the results lists of search engines is of essential importance for the successful operation of our business.

We established the search engine marketing service of Doclerweb Kft. to ensure that in the search engines your company and website will reach that user segment of increasing importance, which may form your potential clients and customers in the future.

Our search engine marketing service basically consists of two main activities. The first activity is the search engine optimization (SEO), while the other is the creation and management of paid advertisements displayed in search engines (PPC – Pay per click) and advertising campaigns. The two techniques for increasing the number of visitors may be applied individually, but the combination thereof may result in the desired efficiency, since the two different channels of traffic may attract different types of users to our website.

The services offered in our search engine marketing plans may be used individually, but only the combined use of the two techniques provide a really effective strategy for traffic increasing.

Social media sites, such as Facebook, Twitter and the Google+ community site, which has also became increasingly popular in Hungary, are further important channels for increasing the traffic of websites. Therefore the social media optimization (SMO) is a further component of our search engine marketing service; with the application of this technique we promote your site on social media platforms in order to support the two main traffic-increasing techniques.

Select that search engine marketing plan offered by us, which is suitable to your website and increase the efficiency of your web store even within a short period of time.

Fees and plans

  • SEO baseline analysis (SEO basic analysis)

  • Keyword research, assessment of the actual situation and rankings, concurrence analysis
  • Analysis of the on-site metrics of the site, suggestions for the implementation of the search engine friendly version
  • Assessment of the structure of the website, suggestions for the user- and search engine-friendly implementation of the structure of the website
  • Assessment of the contents of the website, suggestions for the search engine-friendly optimization of the contents.
  • Assessment and analysis of the inbound and outbound links of the website, suggestions for creating the ideal link profile
  • Assessment of the social media activity of the website, suggestions for the implementation of the ideal social media profile and strategy
  • Analytic assessment of the website, suggestions for the proper analytic settings of the website
EUR 88 one-time charge+VAT
Order
  • Beginner PPC plan

  • Creation of pay-per-click advertising campaigns (Google AdWords, Bing Ads, Facebook, Etarget campaigns)
  • Management and optimization of pay-per-click advertising campaigns aiming to the positive return of costs, if possible
EUR 53/month*+VAT
Order

*In the basic PPC plan we manage your campaigns for the use of up to 5 search terms and for the spending of the advertising budget of EUR 175/month.

Advanced plans:

  • Advanced SEO plan

  • Implementation of SEO baseline analysis
  • Creation of the suggested SEO strategy based on the results of the baseline analysis
  • Implementation of the SEO strategy (advising, analysis, monitoring of results)
  • Increasing the inbound links of the website (link building)
  • Implementation of the development of the contents of the website (content marketing)
  • Implementation of the social media presence of the website, advising
  • Advising for the implementation of the comprehensive web presence, creation and management of web strategies
  • Assessment of the usability of the website (usability testing), suggestions for the improvement of the usability of the website
EUR 263/month*+VAT
Order

*In the advanced SEO package we optimize the website of our clients for up to 5 search terms. We guarantee that the sites of our clients will be ranked in the top 30 search results as to the targeted keywords at the end of the one year’s term.

  • Advanced PPC plan

  • Creation of pay-per-click advertising campaigns (Google AdWords, Bing Ads, Facebook campaigns)
  • Management and optimization of pay-per-click advertising campaigns aiming to the positive return of costs, if possible
EUR 175/month*+VAT
Order

*In the advanced PPC plan we manage your campaigns for the use of up to 10 search terms and for the spending of the advertising budget of EUR 526/month.

  • Combined SEM plan

  • Implementation of SEO baseline analysis
  • Creation of the suggested SEO strategy based on the results of the baseline analysis
  • Implementation of the SEO strategy (advising, analysis, monitoring of results)
  • Increasing the inbound links of the website (link building)
  • Implementation of the development of the contents of the website (content marketing)
  • Implementation of the social media presence of the website, advising
  • Advising for the implementation of the comprehensive web presence, creation and management of web strategies
  • Creation of pay-per-click advertising campaigns (Google AdWords, Bing Ads, Facebook campaigns)
  • Assessment of the usability of the website (usability testing), suggestions for the improvement of the usability of the website
EUR 368/month*+VAT
Order

*In the combined plan – in consideration for the above charge – we optimize the website of the clients for up to 10 keywords, manage the advertising campaigns of our clients for the use of up to 5 search terms and for the spending of the advertising budget of EUR 877/month. We guarantee that the sites of our clients will be ranked in the top 30 search results as to the targeted keywords at the end of the one year’s term.

  • Custom offers

  • If you haven’t found the offer suitable for your website among our SEO and PPC plans, then feel free to request for our individual offer and we will create the service plan suitable for your needs.
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© DoclerWeb Kft., Expo tér 5-7. 1101 Budapest, Hungary. Tel: +36-1-432-3135    Fax: +36-1-432-3139    E-mail: info@doclerweb.com